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The platform is rolling out a new feature that allows them to lessen the quantity of AI-created videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 thousand million content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a increase in content created by AI, fueled by recent AI video creators.

AI Content on Other Platforms

Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is typically illogical or bizarre.

“We know from our community that a lot of users enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to adjust the amount of that, according to their own choices,” stated a company executive.

Scale of AI Content

The service shared that there are currently over a billion videos on its service labeled as made with AI. Overall, more than 100 million pieces of content are submitted to the service every day, making AI content a minor part of its overall inventory.

Customizing Your Feed

Members will be in a position to limit or boost the volume of AI content they watch by accessing the topic control option in the app and selecting the AI content topic. Additional categories that can already be modified under the tool cover news, clothing, aesthetics, and movement.

AI Disclosure Rules

The platform’s rules require content makers to label convincing artificially created content, and it forbids malicious deepfakes of public figures or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.

Furthermore, the platform will from now on attach an artificially created watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying AI-generated material. This action is aimed to stop users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is also launching a $2m AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.

Platform Protection

The video-sharing app has defended its content review process, amid debate over plans to make redundant hundreds of review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its user protection department in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.

A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it gets reviewed by people. TikTok stated a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”